Online Sports Betting Company

Pairing AI usage metrics with developer sentiment at a leading sports betting company.

The Challenge

Engineers were using AI tools unevenly. Some squads reported huge productivity gains, others quiet frustration. Leadership needed to pair sentiment with usage data to understand where AI was landing and where it was creating hidden friction.

The Solution

iftrue ran quarterly DevEx surveys with an AI Adoption category, cross-referenced with measured AI usage and delivery metrics. The combination surfaced specific friction points like prompt-engineering gaps and review bottlenecks, and managers acted on the feedback instead of guessing.

The Results

Three survey cycles after rolling out AI-focused DevEx.

AI adoption

+86%
Before 42%
After iftrue 78%
Engineers reporting daily AI tool use in DevEx surveys.

DevEx score

+31%
Before 6.2/10
After iftrue 8.1/10
Weighted average across 14 DevEx survey categories.

Cycle time

-35%
Before 3.4d
After iftrue 2.2d
Median time from first commit to merge, across squads.